Events Elevated. Brands Amplified. Communities Inspired.
Upstage Creative is an Adelaide-based creative consultancy specialising in events, entertainment, marketing and memorable experiences.
Founded by Michelle Wubbolts, Upstage brings together more than 20 years of experience across local government, performing arts, event production, marketing and business development.
With a passion for creativity and connecting communities, we work with councils, businesses, arts organisations and community groups to transform ideas into engaging experiences and deliver meaningful outcomes.
From producing major events and curating live entertainment to developing marketing campaigns, designing promotional materials and creating unique pop-up activations, Upstage combines creative thinking, strategic expertise and a hands-on approach to bring ideas to life.
Whether you need an event delivered from concept to completion, talented performers for your next function, a fresh approach to your marketing or an imaginative community activation, Upstage offers tailored solutions to make it happen.
Creative ideas. Professional delivery. Exceptional experiences.
Meet Michelle
The creative force behind Upstage Creative…
With more than 20 years of experience across community and commercial events, marketing and business development, Michelle brings a unique combination of creativity, strategic thinking and practical expertise.
With a background in local government, performing arts and commerce, she has built her career around creating engaging experiences, developing innovative ideas and connecting people through events, arts and culture.
Passionate about turning ideas into reality, Michelle brings enthusiasm, industry knowledge and a hands-on approach to every project, whether it's delivering a major event, developing a marketing campaign or bringing a creative concept to life.
Michelle’s Event Portfolio
Carols in the Park 2024
Events and Sponsorship Coordinator
City of Burnside
Elevated event from 1900 people to 4500
Developed stage production and music program
Enviro Expo 2024 - 2026
Events and Sponsorship Coordinator
City of Burnside
Deigned event concept together with a collaborative working group
Engaged celebrity key note speakers
Activated and entire Civic precinct
Elevated event from 200 people to 3500
Community Concert Series 2025 - 2026
Events and Sponsorship Coordinator
Burnside Ballroom
Free entry community event engaging local community for lunchtime concerts
NUNGA Week Program Coordinator 2023
Event Coordinator
Coordinated the annual NUNGA Week activation presented by the City of Port Adelaide Enfield including an Elder Dinner.
Lord Mayors Christmas Gala Concert
Event Coordinator
Presented by the City of Adelaide
Coordinated the full stage program and ticket sales
Crazy Day Sales - CBD Retail Activation
Event Manager
Presented by Fairfax Media Launceston Tasmania
A community event that featured pop-up sales by retailers in the main street of Launceston.
IAPMA Conference - Burnside Tasmania
Conference Convener
Presented by Creative Paper Tasmania
Seven Day Conference featuring artistic workshops, arts markets, gala dinners, international artists and an international fine art exhibition. Program was included in the Ten Days on the Island Festival.
Kids in the Park
Event Coordinator
Presented by the City of Burnie
Easter Sunday activation for the community. Kids activities, battle castle, Easter bunny, mad hatter and Alice in wonderland roving characters.
Back Packers
Theatre Director
One Act Play featuring local Hobart Actors
Award for Best Director at the Deloraine Drama Festival Tasmania.
Plus many more including cultural events, corporate events and weddings.
Please reach out! I would love to work with you!
Ready to elevate your event or business? Let’s chat.
Fill out the quick form, and we’ll set up a free, no-pressure chat to explore how we can help.